My journey started back in 2013 when I began researching safe alternatives for household cleaners. In my quest to learn about the ingredients in our everyday products I learnt about the impact of synthetic ingredients such as Phthalates, parabens and pesticides on the human body and the environment. The TEDtalks video by Tyrone Hayes + Penelope Jagessar Chaffer: The Toxic Baby https://www.ted.com/talks/tyrone_hayes_penelope_jagessar_chaffer_the_toxic_baby was an eye opener. While the well being of my family was important, so was the well being of our planet.  Inspired by healing properties of ingredients and needs of close family and friends I experimented with my natural versions to replace store bought products. From here Earthical was born. The Earthical range uses only wholesome ingredients that doesn’t cost the earth.