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Earthical was founded by Zabeena, a new mother who sought safe and clean ways to tidy her home. Her passion for cleanliness earned her the nickname "Spray & Wipe" from her sister. However, while cleaning, she realized that chemical cleaners were harming the environment's helpful microorganisms and making her home sterile.

This contrasted with the natural lifestyle she cherished during her childhood in Fiji, where she climbed trees, played in the dirt, and ran barefoot through the bushes.

Zabeena's research on household cleaners revealed the presence of toxic chemicals that can cause irritation and disrupt the endocrine system. After being inspired by the TED Talks video "The Toxic Baby," she began making her own cleaning products, including dishwasher powder, dishwashing soap, laundry powder, spray and wipe, and even toothpowder. This led her to realize that she could also create natural bath and body products that she couldn't find in stores.

She once developed a balm with Dilo oils to clear her nephew's eczema, a soap that didn't irritate her sister's allergies, and a healing Dilo Rescue Balm for a friend's son after a biking accident and this is how Earthical was born.

The products we offer today have been researched and developed over several years, tested on friends and family, and refined until we are completely happy with them. All the ingredients are ethically sourced and all the skincare products are 100% organic. We refuse to use any ingredients that might contain pesticide residues and every product is cruelty-free, while most of them are vegan.

We are extremely proud of our high-quality, all-natural products and  know you will love them too!